Seasonal Halloween Campaign — LUSH Cosmetics
Art Direction, Design & Production
Art Direction, Design & Production
2019
The occult has long fascinated people, inspiring curiosity about the hidden and unseen. For Lush’s 2019 Halloween launch, we revealed how botanical, ancient ingredients combine to nourish the skin. By pairing year-round favourites with seasonal items, we created shareable moments for customers to celebrate the season and beyond.
Art direction drew from rustic botanical illustrations and sepia-toned films, blending witchy, mystical aesthetics with proven ingredients. Inspired by Ouija boards, tarot cards, and spellbooks, the campaign highlighted the magic of everyday herbs and essential oils.
Assets and collateral supported all touchpoints, from in-store displays with real ingredients to social and digital platforms, creating a cohesive, integrated campaign.
