LUSH Cosmetics Cult Classics — Campaign & Visual Identity
Art Direction, Design & Production
Art Direction, Design & Production
2020
Lush’s Cult Classics are their most beloved, time-tested products, celebrated by loyal fans and social media buzz. To elevate their status, we developed a unique visual identity that highlighted the quality ingredients behind each product, creating assets across retail, digital, social, and video channels. Every ingredient was shot in-house from multiple angles, composited with expert lighting and shadows, and built into a gallery for animations. On social, we added a Cult Classic badge to imagery and user-generated content, including a dedicated Instagram highlight. On YouTube, products received “How It’s Made” or deep-dive videos with custom animations and a consistent visual style, creating a cohesive, year-round experience that showcased the story and effectiveness of Lush’s most iconic products.
