Hi, I'm Jen. I’m a freelance Senior Graphic Designer and Art Director based in Vancouver, B.C.
I’ve had the opportunity to work with global brands, established companies, and growing start-ups, including Lush Cosmetics, Saje Wellness, and lululemon, leading projects from concept and creative strategy through to final production. I thrive in campaign design, creative problem-solving, and strategic thinking, which is where my brain truly comes alive.
With a strong understanding of consumer behaviour, human emotion, and storytelling, I create purposeful, story-driven work across digital, print, and experiential platforms. My approach blends strategic thinking with thoughtful design, creating work that not only looks beautiful but connects meaningfully with people.
My specialties include hand-lettering, illustration, branding, logo design, and design production. I love collaborating one-on-one with clients, partnering with creative teams, and bringing clarity and creativity to every stage of a project.
Creativity isn’t just what I do, it’s how I live. Outside of design, I pour the same passion into teaching yoga, Hot 26&2 and Yin, my personal practice, serving my community, exploring the outdoors with my dog, discovering new music, and travelling the world. I’m constantly inspired by new places, cultures, experiences, and the stories that shape how we connect with one another. Creativity shapes how we experience life, and I believe it’s found in the way we move, connect, explore, and see the world around us.
I value collaboration, connection, and intentionality, and bring experience, curiosity, and care to everything I create. Let’s make something meaningful together.